#SPOTIFY PRIVATE SESSION PROFESSIONAL#

Her second account, one that doesn’t even have a unique username, has a mere fraction of the number with 10 million followers. Posts are goofier and comments are less mean-spirited, despite the fact that she has never officially acknowledged its existence. A typical comment here is some variation of a snide “why are you even famous?” trolling. TikTok’s biggest star Charli D’Amelio has 100 million followers on her main account. Can you blame them for trying to create a sense of order by multiplying accounts and dividing up niches? Social media is the wild west where they can explore, express, form, and shape their sense of self. Younger millennials and Gen Z grapple with developing their identity in very public spheres. One could almost speculate that the ‘Close Friends Only’ function that rolled out on Instagram Story in 2018 was made to address this need to compartmentalise. This level of authenticity and candour is for very selected eyes only. Do not expect to find parents or any family here. It’s a no-judgment zone with out-of-focus selfies, angst-filled captions, and a followers list more elite than the MET Gala guest list. “Finstas”, ‘f’ connotating ‘fake’ or ‘fun’ and Instagram, is the photo dump. An ironic name given how little of reality this account might reflect.

#SPOTIFY PRIVATE SESSION PROFESSIONAL#

It’s where one might share snapshots of their professional work. Where sun-soaked vacation posts, sharp fashion fits, and bougie brunches with the besties are carefully curated. “Rinstas”, standing for real Instagrams, is the highlight reel. This is the paradoxical world of “rinstas” and “finstas” that now exists. Omnichannel marketing and pixels allow our unchecked shopping cart to track us across our web surfing. But definitely unbuttoned pants an inch or two from your waistband, with the tops of your underwear showing.ĭoes it matter though? Facebook has admitted to mining our personal data for advertisements. To be reminded that someone is watching your private digital activity is akin to being caught with your pants down. However, with Spotify Private Session, everything changes. And the Swedish streaming giants must think along the same lines given their incredibly unsophisticated privacy settings. Unlike Instagram or Facebook, social media platforms where a post is an active act of engagement and intention, listening to music on Spotify is trivial – it’s background noise or a way to feed an earworm. They’re watchingĭespite consciously choosing to be mutuals on Spotify, I hadn’t expected my friend to actually be noticing. Pop music is unabashedly right up my listening alley. I wasn’t ashamed that I was caught listening to Gen Z’s latest pop princess on Spotify that elicited such a response. Or her valid question about Olivia Rodrigo’s debut album given our history of music discussions. It didn’t matter that this came from a good friend. For all the innocence of the text, she might as well have poured a bucket of ice-cold water down my back with the shock it induced in my system. The message made me hit pause on the Spotify app and sit up straighter.

It started when I was head bopping to Olivia Rodrigo’s good 4 u when I received a WhatsApp text from a friend in Hong Kong. A text message reminded me how Spotify Private Session was a life saver.

Spotify private session